Start Any Business

What to know before starting any business

9. Marketing

A marketing plan will include strategies, type of media to be used, cost and target market among other things. Some of the ways to market your business include:

Press release
Online advertising such as pay-per-click (Google, Yahoo etc)
Craigslist
Buyerzone
sba.org
sba.gov
Yellow pages
Local newspapers
Referral discounts
Coupons and other freebies
Fliers, posters and business cards
Direct mailing
Email marketing

10. Resources

Determine where to obtain useful resources for running the business and for future advancement:

Books – purchase or join a library and borrow books and other materials
Internet – spend time searching the internet for information, subscribe to online newsletters
Networking – use networking gatherings to exchange ideas with other businessmen and women
Seminars, workshops and conferences – register and attend seminars etc hosted by experts in your field
Magazine subscriptions – subscribe to print or online magazines and get updates on new things